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Hyde Park Jewelers Magazine Editorial Feature
Project type
Project Management
Creative Direction
Graphic Design
Photography
Production
Omni-Channel Marketing
Date
2022
Location
Denver
Concept
A luxurious exploration of light and shadow through a diamond jewelry photoshoot. This project delves into the interplay between illumination and obscurity, drawing inspiration from the multifaceted nature of diamonds themselves.
Purpose
This work is produced to feature in the business' annual primary print publication ahead of holiday gifting. The photography is simultaneously used to promote the publication itself, is featured in organic social media and utilized in syndicated and paid media content.
After holiday, the creative is used as evergreen content throughout the next 6 months. It is used in out of home, partner marketing, and for event promotion.
The Brief: Create a beautiful showcase of high-jewelry from Hyde Park Jewelers and it’s brands to feature in the annual magazine publication. From start to finish, produce the editorial feature, then carry it to digital channels as a marketing tool.
